Ads Are Awesome for Apple’s Latest iPad Mini

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Apple launches iPad Mini with amazing features for all of iPad loving users and now the company makes it more interesting with its latest set of print advertisements for the same.

Apple wants to show the reading experience on the iPad Mini as compared to the magazines and this is the reason Apple placing ads that show the actual size of the iPad Mini on the back covers of the several magazines.

A rep for TBWA/Media Arts Lab, one of the Apple’s longtime ad agencies said, “We began running the new iPad mini print ads before Thanksgiving, starting with Marie Clarie, Women’s Health and The New Yorker and had followed with Time”. They added “We are looking forward to future partnership with Apple”.

The iPad Mini ad was featured on the back of the last week’s issue of Time Magazine and The New Yorker with other publications as well.

Apple start advertising about the iPad mini ads that made similar use of white space to show off the smaller size of the new device.

More at : Mashable

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