Importance of Keyword Tag in Ranking

keyword meta tags

Search engine optimization is important to increase the visibility of our website. There are many things to consider while doing SEO of the website and keyword tag is one of them. Many people still worried how Google uses the keywords Meta tag in ranking web search results. But it is the misconception, at least as it regards to Google because Google uses over hundred signals in our web search rankings, but the keywords meta tag is not currently one of them.

It would be a suggestion for webmasters to focus on important factors and write relevant page titles and description tags, so skipping keyword is quite reasonable. Google does not pay any attention to keyword tag for web search ranking. However there are some Meta tags that Google care about:

<meta name=”description” content=”a description of the page” /> this tag provides a short description of the page. In some situations this description is used as a part of the snippet shown in the search results.

<title> The title of the page </title> while technically not a meta tag, this tag is often used together with the “description”. The content of this tag are generally shown as the title in search results (and of course in the user browser). Some more tags are:

<meta name=”robots” content=”….” />

<meta name=”Googlebot” content=”….” />

<meta http-equiv=”content-type” content=”text/html; charset=utf-8″/>

Description and page title Meta tags still matter for Google. While page title has a crucial importance and Meta description tag is important to a minor extent. I hope this clarifies that the Keywords Meta Tag is not something that you need to worry about or at least not in Google.

If we talk about the SEO, then importance of description Meta tag depends on your definition of SEO. Is it just increasing your site’s search ranking or is it increasing your visitors, organic links and conversions? Well it’s true that keyword tag help in search engine ranking to some extent.

You just need to use keywords in a decent manner, not just stuffing them hard. Make sure your website is SEO Services India friendly and you focus on the most significant SEO factors.

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